Whilst working for influential magazines such Elle, Georgina Goodman realised that what she really wanted to do was create. Having always had a love of shoes, she enrolled at Cordwainer’s College, London, followed by an MA in Womenswear/Footwear in 2001 at the Royal College of Art, London. Georgina then opened her showcase store in the heart of Mayfair in December 2002. Her perceptual clarity and the understated luxury offered through her initial Couture collection won her acclaim leading her in 2003 to introduce her first Ready to Wear collection. Her passion, energy and vision to create directional contemporary work is evident in her designs with strong silhouettes, hand stitched detailing and graphic elements. Georgina also acts as a consultant to major fashion houses helping to shape their collections with her influential style. 

Georgina’s philosophy has always been straightforward; Be Consistent, Be Clear, Be who we Really Are and most importantly; Be in Love. This philosophy is expressed in everything Georgina Goodman, even down to placing the words ‘Made in Love’ on the sole of every shoe.